Cookie Policy
This page lists the cookies and similar technologies (such as local storage and pixels) that PetCalcHQ may use, grouped by category. For how we handle personal information more generally, see our Privacy Policy.
Your choices
Only necessary storage is used until you choose otherwise. Use the banner's Accept all, Reject all or Customize buttons, and change your mind at any time:
We use Google Consent Mode v2: Google's tags start with analytics and advertising storage set to "denied" and only change when you allow it. If you later withdraw consent, we delete the cookies these tools set on our domain and reload the page. Cookies set on other domains (such as doubleclick.net or facebook.com) can be removed in your browser settings. You can also block cookies in your browser, though some features may then not work.
Necessary
Always on. Needed for the site to work; they do not track you.
| Name | Provider | Type | Purpose | Lasts |
|---|---|---|---|---|
petcalchq-consent | PetCalcHQ | Local storage | Remembers your cookie choices | 12 months |
pc-units | PetCalcHQ | Local storage | Remembers US or metric units | Until you clear it |
Analytics
Off unless you allow them. Used only if we turn the tool on.
| Name | Provider | Type | Purpose | Lasts |
|---|---|---|---|---|
_ga | Google Analytics | Cookie | Distinguishes visitors | 2 years |
_ga_* | Google Analytics | Cookie | Keeps the session state | 2 years |
_clck | Microsoft Clarity | Cookie | Keeps the Clarity user id and preferences | 1 year |
_clsk | Microsoft Clarity | Cookie | Links page views into one session | 1 day |
MUID, CLID, ANONCHK, SM | Microsoft Clarity (clarity.ms, bing.com) | Cookie | Identifies the browser for Clarity | Up to 1 year |
Advertising
Off unless you allow them. Used only if we turn ads or the tool on.
| Name | Provider | Type | Purpose | Lasts |
|---|---|---|---|---|
__gads, __gpi, __eoi | Google AdSense | Cookie | Ad delivery, frequency capping and measurement | Up to 13 months |
IDE, DSID, test_cookie | Google (doubleclick.net) | Cookie | Personalized ads and ad measurement | Up to 13 months |
_gcl_* | Google Ads | Cookie | Ad conversion measurement | 90 days |
_fbp | Meta Pixel | Cookie | Ad measurement and audiences on Facebook and Instagram | 90 days |
fr | Meta (facebook.com) | Cookie | Ad delivery and measurement | 90 days |
Exact cookie names and lifetimes are set by each provider and can change. See their own lists: Google advertising cookies, Google cookies, Microsoft Clarity cookies and Meta cookies.
Opting out of personalized ads
- Google My Ad Center
- Digital Advertising Alliance (US), DAAC (Canada) and Your Online Choices (Europe and the UK)
- Google Analytics opt-out browser add-on
- Facebook ad preferences
Contact
Questions about cookies? Email hello@petcalchq.com or use our contact page.